Free tool · Marketing · no email needed
What is a customer worth to you?
Free calculator: work out a customer's lifetime value, the most you can afford to pay per lead and per customer, and the monthly ad budget needed to hit your growth goal.
Questions
What is lifetime value?
The total profit a typical customer brings over the whole relationship, not just the first sale. It tells you how much you can spend to win a customer and still make money.
Where do I find my cost per lead?
In your Google Ads or Meta Ads account (cost per conversion), or divide last month's ad spend by the number of enquiries it brought in.
Why does the close rate matter so much?
Because every lead you don't convert still costs money. Faster follow-up and a simple CRM often lift close rates more cheaply than buying more leads.
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