Most design projects that go wrong were not badly designed; they were badly briefed. "Something modern and clean" means something different to everyone. Rounds of revisions follow, budgets stretch and nobody is happy.
A good brief answers the designer's questions before they ask them. This prompt makes the AI interview you first, then writes the brief.
How to use it
- Paste the prompt and answer the AI's questions one by one. It will ask about your customers, competitors, likes and dislikes.
- Collect 3 to 5 examples you like and 2 you dislike (websites, logos, brands from any industry) and say why.
- Send the finished brief to two or three designers or agencies. Comparable briefs get comparable quotes.
design-brief.txt
Help me write a design brief. Interview me first: ask me one question at a time (up to 12 questions) about my business, customers, competitors, the project, where the design will be used, styles I like and dislike, must-haves, budget range and deadline. Wait for my answer before the next question. Project type: [logo / brand refresh / website / other] When you have my answers, write a brief with: 1. Project summary (3 sentences). 2. About the business and the customer. 3. Goals: what this design must achieve. 4. Where it will be used (list of applications). 5. Style direction: likes, dislikes and why, and the feeling it should give. 6. Must-haves and must-avoids (colours, symbols, words). 7. Deliverables and file formats. 8. Budget range, timeline, and how decisions and feedback will work. Plain language a designer can quote from. Canadian English.
What designers wish every client told them
- Who the customer is and what they should feel.
- Where it will be used: van wrap, website, social, uniforms, signs.
- What you dislike, which narrows things down faster than what you like.
- The budget range and deadline, so they can propose the right scope.