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Brand & design · 6 min read

A homepage that makes people call.

An AI prompt that writes a clear small-business homepage, section by section: headline, proof, services, process, FAQs and call to action.

Most visitors decide in a few seconds whether to stay on your homepage. They want three answers fast: what you do, whether it is for them, and what to do next. Clever slogans and walls of "about us" text get in the way.

This prompt writes a homepage in the order that works for service businesses, using your real proof.

How to use it

  • Gather your facts: services, area, best reviews, years in business, guarantees, process.
  • Run the prompt and pick the headline option that sounds most like you.
  • Hand the copy to your web designer or paste it into your website builder section by section.
homepage.txt
Write homepage copy for my business website.

Business: [name], [what we do], [city/areas]
Ideal customer: [who, and the problem they come with]
Services: [list, main ones first]
Proof: [best 3 reviews, years in business, number of jobs, certifications, notable clients if allowed]
Process: [how working with us goes, 3 to 4 steps]
Main action we want: [e.g. call, book a free estimate, request a quote]

Write, section by section:
1. Hero: 3 headline options (under 10 words, say what we do and for whom/where), a one-sentence subheadline, the main button text and a secondary button.
2. Trust strip: what to show right under the hero.
3. Services: a short card for each (title + 1 sentence).
4. Why us: 3 to 4 points built only from the proof above.
5. How it works: the process steps.
6. Reviews: which quotes to feature and a one-line intro.
7. FAQ: 5 short questions and answers.
8. Final call to action.
9. SEO title and meta description.

Rules: plain language, short sentences, no invented claims or numbers. Canadian English.

Check before you publish

  • The headline says what you do and where, not how passionate you are.
  • The phone number and button are visible without scrolling, on a phone.
  • There is proof near the top: reviews, logos, photos of real work.
  • One main action repeated down the page, not five different ones.

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