Sending ad traffic to your homepage wastes money. Visitors arrive looking for the one thing the ad promised, see ten options and leave. A landing page has one job: turn that click into a call or a form.
How to use it
- Pick one offer: a free estimate, a seasonal special, a consultation.
- Run the prompt with your real proof and the questions people ask before buying.
- Build the page with no main menu, the form or phone visible early, and the same promise as the ad that sends people there.
landing-page.txt
Write a landing page for one offer. Business: [name], [what we do] in [city] Offer: [e.g. free roof inspection this month] Who it is for: [ideal customer and their problem] Where the traffic comes from: [e.g. Facebook ad, Google ad, flyer QR code] Proof: [reviews, numbers, guarantees, certifications] Questions people ask before booking: [list] Action: [form fields or phone] Write: 1. Headline (matches the offer, under 10 words) and subheadline. 2. 3 to 4 benefit bullets in the customer's words. 3. The form: title, fields (keep to 4 or fewer) and button text. 4. Proof section: which reviews or facts to feature. 5. "How it works" in 3 steps. 6. FAQ: 4 to 6 short answers. 7. Final call to action and a short urgency line only if it is genuinely true. 8. SEO title and description (in case it is indexed). Rules: no invented facts or fake scarcity. Short and scannable. Canadian English.
Landing page rules
- Match the ad: same words, same offer, same image if possible.
- Short form: name, phone, email and one question. Every extra field loses people.
- Proof right beside the form: reviews, photos, guarantees.
- Fast on a phone. Most clicks come from mobile.