Email is still one of the cheapest ways to stay top of mind with past customers, and the list is yours: no algorithm decides who sees it. Most small businesses never send one because it feels like a big job.
It does not have to be. Jot down what happened this month and one useful tip, and let the prompt shape it into a short newsletter.
How to use it
- Keep a running note during the month: jobs you are proud of, a question customers kept asking, a seasonal reminder, news.
- Paste the notes into the prompt at the start of each month.
- Send it from your email tool (Mailchimp, your CRM, or Google Workspace and Microsoft 365 tools) to customers who agreed to hear from you.
newsletter.txt
Write this month's customer newsletter from my notes. Business: [name], [what we do] in [city] Readers: [past customers / subscribers] Voice: [e.g. warm, local, a bit of humour] Notes from this month: [jobs, questions customers asked, seasonal reminders, news, offers] Call to action: [e.g. book your spring check-up] Write: 1. 5 subject line options (under 45 characters) and a preview line. 2. The newsletter (under 300 words): a personal opening line, one useful tip as the main piece, a short "recent work" story, any news, and one call to action button text. 3. A plain-text version for people who do not load images. Rules: helpful first, salesy never. Only use facts from my notes. Canadian English.
Keep it short and useful
- One main tip people can use, not a sales pitch.
- One story or photo of real work.
- One clear call to action.
- Send it the same week each month so it becomes a habit for you and for them.
Under Canada's anti-spam law (CASL), send newsletters only to people who agreed to receive them or with whom you have a recent business relationship, and include an unsubscribe link in every email.