Google Search ads catch people at the exact moment they are looking for what you do. They also waste money fast when they show for the wrong searches, in the wrong places, to people who will never buy.
A small, tight campaign beats a broad one: a few services, the right towns, strong negative keywords, and ads that match the search. This prompt plans it.
How to use it
- Start with your two or three most profitable services, not everything.
- Run the prompt, then build the campaign in Google Ads (or hand the plan to whoever manages it).
- Check the search terms report every week for the first month and add new negative keywords. This is where most savings come from.
google-ads.txt
Plan a small Google Search ads campaign for my local business.
Business: [name], [what we do]
Service area: [city and towns, or radius]
Services to advertise (most profitable first): [2 to 3 services]
Average job value and what a lead is worth to us: [details]
Monthly budget: [amount]
Landing pages: [URLs for each service]
Things we do NOT offer: [list, to build negatives]
Write:
1. Campaign structure: one ad group per service.
2. For each ad group: 10 to 15 keywords in phrase and exact match, written the way locals search ("furnace repair kanata", "emergency plumber near me").
3. A negative keyword list (at least 40) covering jobs, DIY, free, training, irrelevant services and other cities.
4. For each ad group: one responsive search ad with 12 headlines (under 30 characters each) and 4 descriptions (under 90 characters), including the service, the area and our proof.
5. Recommended assets: sitelinks, callouts, call and location assets.
6. A weekly 20-minute check routine for the first month.
Rules: no invented claims or prices. Keep within Google's character limits. Canadian English.The basics that save the most
- Location settings: target people in your area, not people interested in it.
- Call tracking and form tracking set up first, so you know what works.
- A matching landing page for each service, not the homepage.
- Negative keywords: jobs, free, DIY, courses, competitor names you do not want.