The questions your customers ask on the phone are the same ones hundreds of people type into Google and ask ChatGPT every month. If your website answers them plainly, three things happen: visitors trust you faster, fewer calls are spent on basics, and search engines and AI assistants have a clear answer to quote, with your name on it.
How to use it
- For one week, write down every question customers ask by phone, text and email. Or ask your team for the top 15.
- Add your real answers in a few words each. The AI tidies them; it should not invent them.
- Put the FAQ on the relevant service page, not only on a separate FAQ page, and add the schema code the prompt writes.
faq.txt
Turn these real customer questions and my rough answers into a website FAQ. Business: [name], [what we do] in [city] Page it will go on: [e.g. our furnace repair page] Questions and my rough answers: [question] — [answer] [question] — [answer] (add 8 to 15) Write: 1. The FAQ: each question rewritten the way a customer would type it, and an answer of 2 to 4 sentences that answers directly in the first sentence. Group them under 2 or 3 short headings if there are more than 10. 2. FAQPage JSON-LD schema containing exactly the same questions and answers. Rules: use only my answers and facts; if an answer is missing or unclear, write "[OWNER TO ANSWER]". Plain words, no jargon. Mention the city only where natural. Canadian English.
Tips
- Write the question the way a customer says it: "Do I need to be home?" not "Site access requirements".
- Answer in the first sentence. Then add detail.
- Be honest about price and timing. "Most jobs land between X and Y" builds more trust than "Contact us for pricing".
- Update it whenever a new question keeps coming up.